Republic of spin : an inside history of the American presidency

The Resource Republic of spin : an inside history of the American presidency
Label
Republic of spin : an inside history of the American presidency
Title remainder
an inside history of the American presidency
Statement of responsibility
David Greenberg
Creator
Subject
Genre
Language
eng
Summary
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H. L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy--its capacity for misleading but also for leading"--Provided by publisher
Biography type
contains biographical information
Cataloging source
DLC
Dewey number
  • 973.09/9
  • B
Illustrations
  • illustrations
  • portraits
  • plates
Index
index present
LC call number
E176.1
LC item number
.G824 2016
Literary form
non fiction
Nature of contents
bibliography

Context

Context of Republic of spin : an inside history of the American presidency

Work of

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